Target group and customer satisfaction research

Number one choice in the target group

It is often said that society individualises more and more. Is this really true? And if yes, has this resulted in a higher diversification of target groups? And how can companies respond to this?

If you want to succeed with your products and services on the market, you need to know and understand your target group. IM Leipzig supports you with extensive target group and customer satisfaction research. So you are able to identify the important market segments, constantly analyse the current needs of your target group and evaluate their variety of offers.

Our target group and customer satisfaction research services at a glance:

  • Target group determination and analysis (demographic, psychographic, behaviour-oriented)
  • Market segmentation
  • Customer satisfaction survey
  • Determination of potential