Product research

The favour of the target group

The success of a company is essentially dependent on how it positions its products or services in the market. A systematic product research offers valuable clues and provides a basis for decision-making for the current and future product management.

IM Leipzig accompanies you during the development process of new product ideas, the precise concept design, the market launch or the product relaunch. We assist you, for example, during the development and evaluation of concept and product alternatives, advise you on a possible improvement, package revision or assortment optimization and analyze in detail your marketing strategy.

In this way you achieve a successful market entry with your product range. And we always keep an eye on your brand (please also compare image and brand research).

Our product research services at a glance:

  • Concept test
  • Product test
  • Name test
  • Package test
  • Usability test
  • Price test
  • Usage & Attitude Study
  • Market potential analysis