Image and brand research

A question of character

Brands have their own character – an own profile. However, they can only survive in the market if their qualities are accepted by the target group, if they are lived and the brands eventually purchased.

Whether a brand can assert itself in the competition or an image is designed sharp enough is answered by an exact brand and image research.

With a wide range of qualitative and quantitative methods IM Leipzig accompanies you as reliable partner through all phases of the brand cycle, from branding, to brand management, to brand relaunch. In this context we do not only look at the brand in general but also at each product and service that represents a brand (please also compare product research).

Our brand and image research services at a glance:

  • Concept test
  • Advertising pretest
  • Package test / equipment test
  • Product test / usage test
  • Food tasting
  • Positioning study
  • Image analysis
  • Advertising effectiveness control / advertising tracking
  • Brand core analysis
  • Usage and attitude study (U&A studies)
  • Price test / price analysis
  • Customer survey at the POS
  • Consumer forum and consumer workshop
  • Sales forecast