Fair market research and visitor survey

The value of exhibitors and visitors

Fair market research and visitor survey

Above all, organizers of and exhibitors at fairs, events and conferences are concerned with one question: What effect do my marketing and communication activities have on the customer? Our fair and event market research team is specialized in the evaluation of success of fairs, events and conferences.

For this IM Leipzig makes use of various instruments such as the classic survey, counting visitors or routing analyses. Through these you gain - if required also on a daily basis - amongst others information on visitor structure, visitor motives, image impact of fairs and exhibitors as well as on possible points of criticism. This enables you to analyze your marketing activities, services and competitors accordingly.

Fair market research and visitor survey

Our fair and event market research services at a glance:

  • Exhibitor and visitor survey according to FKM standard
  • Measuring visitor satisfaction
  • Stand survey for exhibitors
  • Measuring the volume of visitors
  • Potential estimation of new fairs, conferences and event concepts
  • Stand analysis
  • Stand team survey
  • Routing analysis (tracking study)
  • Mystery visits